A leading international university that promotes a wide range of knowledge in its various aspects to serve humanity and to promote its advancement.

• Disseminating knowledge using the best means and learning methods.
• Knowledge development and intellectual exchange consistent with international level of excellence.
• To create conducive educational and research environment for knowledge seekers all over the world that serves society and preserves ethical values.

• Produce up-to-date, assertive and effective executives for business and other organizations,
• Prepare students for higher studies in business at home and abroad.
• Develop candidates’ skills in marketing, leadership, teamwork and skills of effective oral and written communication, presentation, and critical thinking.
• Provide a practical working background that prepares the graduate for immediate entry into a marketing related position.

• Demonstrate understanding of major ethical concerns by analyzing alternatives and identifying consequences that result from unethical behavior and selecting an appropriate course of action in order to avoid unethical behavior.
• Conduct environmental analyses by identifying industry trends, analyzing inter and intra organisational policies, assessing the organization, and researching the customer in order to evaluate a management situation and guide strategy development/selection.
• Understand norms and business management practices across the globe.
• Exhibit methods of examining cross-cultural environments.
• Demonstrate effectual problem-solving traits. 
• Deliver a coherent and persuasive Business Analysis.
• To take up middle level managerial positions in business sectors. develop skill in object-oriented business management capable of understanding and solving practical business problems.
• Develop the management expertise which will facilitate in expanding the management, by their decision-making styles, and handle the management well through their skilled and well organized plannings.
• Identify and summarize the important aspects of an issue and then determine relationships that are integral to analysis of the problem. 
• Create an effectively written or oral report using appropriate analytic tools and presentation software (such as SPSS, Microsoft Excel, Microsoft PowerPoint).
• Be able to proceed on to postgraduate level study in business administration.
• Demonstrate awareness of issues relating to the society and humanity; and act according to the codes of professional ethics and responsibilities.
• Demonstrate entrepreneurship and managerial skills, as well as in sights into the enabling nature of the gained key [transferable] skills in other work environments and the range of opportunities within and outside the field.
• Apply integrative and critical thinking skills.
• Utilize information technologies in the design and management of the organization.
• Analyze domestic and global forces that affect organizational success.

The general academic requirements for admission into MEDIU’s undergraduate programmes are provided as follows:

• The applicant should have passed the foundation course offered by the University with a CGPA of at least 2.00.
• Have passed Sijil Tinggi Pelajaran Malaysia (STPM) with at least two principal passes.
• Attained a diploma accredited by MQA, the Malaysian Government or the University Senate with a grade of “good” or “better”.
• Have passed Sijil Tinggi Agama Malaysia (STAM).
• Attained Sijil Rendah Pelajaran (SRP) or Penilian Menengah Rendah (PMR) along with work experience of not less than five years and passed a minimum of five subjects of the Sijil Pelajaran Malaysia (SPM). The student should be a minimum of 21 years of age. This is considered a requirement for exceptional cases.
• Alternatively, the applicant will have acquired any degree recognized by the University as equivalent to one of the previously mentioned qualifications.

English Language:

Since the medium of instruction of this program is in English, all applicants must meet the English Language requirement before being admitted to the programme. Examples include:

• Having English as their mother tongue.
• Substantially worked or studied in an English-speaking country (such as Australia, Canada, New Zealand, the United Kingdom or the United States).
• English Language proficiency exam with a minimum overall band score of 550 in TOEFL or 5.5 in IELTS.
• A minimum overall band score of 4.00 in MEDIU’s English Language Placement Test (MUET).
• Any other qualification which is of equivalent level as determined by the Senate of the University.