A leading international university that promotes a wide range of knowledge in its various aspects to serve humanity and to promote its advancement.

• Disseminating knowledge using the best means and learning methods.
• Knowledge development and intellectual exchange consistent with international level of excellence.
• To create conducive educational and research environment for knowledge seekers all over the world that serves society and preserves ethical values.

• Produce up-to-date, assertive and effective executives for business and other organizations.
• Prepare students for higher studies in business at home and abroad.
• Develop candidates’ skills in marketing, leadership, teamwork and skills of effective oral and written communication, presentation, and critical thinking.
• Provide a practical working background that prepares the graduate for immediate entry into a marketing related position.

• Demonstrate awareness of issues relating to the society and humanity; and act according to the codes of professional ethics and responsibilities.
• Analyze domestic and global forces that affect organizational success.
• Understand the appropriate regulations, laws, and guidelines affecting marketing and adhere to applicable ethical codes.
• Conduct environmental analyses by identifying industry trends, analyzing competitors, assessing the organization, and researching the customer.
• Conduct market research to collect data related to environmental scans, demand forecasts, market segmentation, new product testing, etc.
• To guide and support marketing strategy development or selection.
• Identify and summarize the important aspects of an issue and then determine relationships that are integral to analysis of the problem.
• Create an effectively written or oral report using appropriate analytic tools and presentation software (e.g., SPSS, Microsoft Excel, Microsoft PowerPoint).
• Develop a market-product focus by setting marketing objectives (based on market and product), segmenting the market, identifying target segment(s), and positioning the product, good, or service.
• Develop marketing strategies to introduce a new product to a market based on product characteristics, pricing strategies, e-Marketing components, market information and channel objectives.
• Identify appropriate direct marketing promotional strategies (e-Marketing, personal selling, advertising, sales promotion, publicity, etc.) to achieve marketing goals.
• Monitor and evaluate effectiveness of marketing processes, programs and outcomes.
• Proceed on to postgraduate level study in business administration specially in marketing management.
• Evaluate a marketing situation and guide strategy development or selection.

The general academic requirements for admission into MEDIU’s undergraduate programmes are provided as follows:

• The applicant should have passed the foundation course offered by the University with a CGPA of at least 2.00.
• Have passed Sijil Tinggi Pelajaran Malaysia (STPM) with at least two principal passes.
• Attained a diploma accredited by MQA, the Malaysian Government or the University Senate with a grade of “good” or “better”.
• Have passed Sijil Tinggi Agama Malaysia (STAM).
• Alternatively, the applicant will have acquired any degree recognized by the University as equivalent to one of the previously mentioned qualifications.
• For distance-learning open entry: Candidates should not be less than 21 years of age on 1st January during the year of application; with minimum of 5 years of working experience in the related field of study; and required to pass in Peperiksaan Menengah Rendah [PMR] (after 8 years of schooling).

English Language:

Since the medium of instruction of this program is in English, all applicants must meet the English Language requirement before being admitted to the programme. Examples include:

• Having English as their mother tongue.
• Substantially worked or studied in an English-speaking country (such as Australia, Canada, New Zealand, the United Kingdom or the United States).
• English Language proficiency exam with a minimum overall band score of 550 in TOEFL or 5.5 in IELTS.
• A minimum overall band score of 4.00 in MEDIU’s English Language Placement Test (MUET).
• Any other qualification which is of equivalent level as determined by the Senate of the University.